Voluntary Dental Marketing Executive

A dental marketing executive will work to promote medical services, whether it is through first-person marketing, television or the internet. This is a job that requires people with good research skills, as consumer trends will habitually need to be monitored and updated. If you want to enter this profession then it is a good idea to attain work experience as soon as possible. This is mainly due to the high levels of individuals trying to enter this career each year, but also, due to the fact that it can teach you the basic skills involved, and also give you an idea whether or not this is the career for you.

Duties include

Typical duties involved in dental marketing include:

  • Meeting with clients and maintaining strong relationships.
  • Organising new marketing campaigns and monitoring them.
  • Researching dental and consumer trends in the industry.
  • Writing marketing literature.
  • Working toward further qualifications, such as those offered by the Chartered Institute of Marketing.
  • Working with a variety of clients.
  • Working with a team to develop marketing strategies.
  • Keeping up-to-date with any improvements in dentistry, which may require you to attend events.
  • Building up media contacts and maintaining relations.

Skills and education required

The position of dental marketing executive is one that typically requires a degree in areas such as marketing, business or dentistry. However, a degree in dentistry may not be necessary, as enough medical knowledge can be learnt from actual experience. This is a career choice more to do with marketing qualities. In order to undertake a degree you typically need a good level of GCSE and A Level results, or other relevant qualifications. As well as qualifications, what is of great importance is actual experience, which can be attained through voluntary placements. You should contact local marketing and business agencies in order to acquire work experience. Dr Gilbert from creative smiles Belfast says that dental marketing is more important than ever in his dental clinic and a fruitful career for somebody who wants to specialise in this. 

Skills required include an outgoing personality, commercial awareness, medical knowledge, the ability to work as an individual and as part of a team, able to work to tight deadlines and competent IT skills. Such skills can be acquired through work experience, and is often the quality that employees look for when taking on new staff. Such opportunities will not fall on your lap though, but require a desire to make contacts and get your foot in the door. Useful websites include the Institute of Direct Marketing and the Chartered Institute of Marketing.


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